David started his mainstreet management career as the manager of Rundle Mall in the Adelaide CBD following ten years managing and marketing large regional shopping centres. David has since worked with mainstreets, towns and city centres all over Australia, New Zealand and the United Kingdom, in addition to speaking overseas at conferences about marketing, business mix and retail trends.
He has applied his ‘hands-on’ management expertise and experience to mainstreets to improve the quality of the customer experience and the local business environment. David demonstrates practical techniques to improve and transform mainstreets through effective management and measurement. David tackles some of the hard issues like developing the business mix, delivering effective retail marketing campaigns and engaging business and property owners.
"David has managed to achieve a really honest broker approach whilst keeping it personal, detailed and above all relevant and interesting! I think every Town Centre Manager, Business Improvement District employee and Council staff member should read this book"
Sarah Porter, Chief Executive, Heart of London Business Alliance, UK (2000 - 2016)